In a special edition of sync story, UK & European Guild Of Music Supervisors president Iain Cooke presents five golden rules of sync…
1. BE DISTINCTIVE
“Good music supervision sounds distinctive and has a clear voice, some intrigue. It’s almost when it isn’t noticeable, when it seems natural and part of the atmosphere... Those can be the times when it’s most effective. Sometimes music can stick out too much, it doesn’t have to be waving a flag.”
2. COLLABORATE
“You have to be collaborative, but within that you have to be very confident in your own abilities. You’re working with people who are very sure of their opinions. There’s an air of diplomacy too.”
3. ADAPT
“The reality is that the music supervisor is just part of the process. We can take songs and ideas into the edit, but then you have directors, editors, producers, execs and writers in the mix. Music is a very, very subjective area and everyone does have an opinion. You have to be pragmatic.”
4. THINK SYNC
“Sync has become more important in the last 10-15 years. The industry realises the importance of sync to income. With the decline in traditional record sales, all labels and publishers have had to look for auxiliary revenue. Sync should be part of a label, band or manager’s strategy alongside, touring, merchandise, PR and social media.”
5. STICK TOGETHER
“The Guild has had a fantastic start, everyone can benefit from sharing knowledge and elevating the craft of music supervision. Anyone with the enthusiasm to help raise professionalism within the sync community is very welcome.”
Music Week is delighted to be working with the UK & European Guild of Music Supervisors on the Music Week Sync Awards 2017, taking place on October 19.
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