digital

Madonna poses in a promotional image for TikTok
TikTok to launch Madonna Confessions II campaign with pop-ups and in-app activations for fans

TikTok is launching a major music marketing campaign for Madonna’s new album, Confessions II. The platform’s campaign comprises a live-streamed album premiere tomorrow (July 2), two physical pop-up venues in New York and London opening across Friday (July 3) and Saturday (July 4), and a dedicated in-app fan experience. Madonna’s ...

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