Sync Story: Aldi UK/Vangelis

For this month’s Sync Story, we look at Aldi UK’s Olympics-themed advert featuring late Greek electronic composer Vangelis’ 

This summer, audiences across the world tuned in to watch the Paris Olympics and Paralympics. Countless organisations tailored their campaigns to align with the competitions, and this month, we’re taking a look at Aldi UK’s Olympics- and Parisian-themed advert.  

Titled Has Kevin Met His Match?, the short film features Kevin The Carrot – an animated character generally used as Aldi UK and ...

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