This week's hottest brand new act... Half Alive.
Half Alive
KEY TRACK: Pure Gold
LABEL: RCA
MANAGEMENT: Daniel Rubin & Chris Woltman
TWITTER: @halfaliveco
WHO: Get ready for some zingy electronic pop. Half Alive are Josh Taylor, Brett Kramer and J Tyler Johnson, and their debut album Now, Not Yet is out this week.
WHAT: Zingy electronic pop, didn’t you hear? The standout among the preliminary singles was Pure Gold. Produced by Ariel Rechtshaid (Haim, Carly Rae Jepsen), it’s a proper banger.
WHERE: The band formed in Long Beach, California in 2016.
WHAT’S THE RECORD LIKE:
In short, it’s well worth a go. Half Alive ruminate on various themes, but the natural gloss of their songs, coupled with modern studio sheen, mean their music is coated in good vibes.
WHAT’S THE STORY?
It’s been quite a ride for Half Alive. After dribs and drabs of exposure, their Still Feel video exploded on YouTube last year, bringing a major label deal.
CAN I SEE THEM PLAY?
For sure. They debuted at Dingwalls in February and play Brixton Electric in November. Bring your dancing shoes.
FOLLOW 
