The Official Irish Singles Chart is getting a makeover, including a new look and changes to the methodology that mirror the video streaming update to the UK rundown.
The changes are through an IRMA partnership with the Official Charts Company and consumer platform OfficialCharts.com.
The addition of video comes as established audio services such as Apple Music and Spotify increase their video offer and YouTube launches their first subscription service in Ireland. The first chart to include video will be published on July 6.
IRMA has also joined forces with consumer digital platform OfficialCharts.com to rebrand the Irish Charts and boost promotion of the Irish music market. The deal will see Official Charts creating a new online hub and Irish Charts social channel.
Willie Kavanagh, IRMA Chairman, said: “This is an incredibly exciting moment for the Irish Charts, the addition of video will ensure Ireland is keeping pace with today’s rapidly evolving music landscape. With new major digital services launching, video arriving on audio streaming platforms, and of course, the continued resurgence of vinyl, never before has there been more ways for Irish fans to enjoy their favourite music, whenever and however they want. It’s important that all this activity is captured and reflected in the nation’s official singles countdown, making it more insightful and relevant than ever. Plus, the fresh new look and visibility we are bringing to the Irish Charts and Irish music scene through our brand partnership with Official Charts and OfficialCharts.com is just the beginning of where we want to take this next."
Picture This (above), who had the best-selling Irish album of 2017, said: “We love shooting our own videos and it is such a fun way of expressing our music. For that to now count towards the Official Irish Singles Chart is amazing for Irish acts.”
The Irish charts will also emulate the UK with paid-for streams given greater weight than ad-funded streams, while a three-track cap will be placed on artists in the Top 100. A new streaming ratio will also come in from the 10th week on the chart if a track has been in decline for almost a month.
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