Singer-songwriter Calum Scott has inked a worldwide recording deal out of Capitol Records’ US office.
The agreement comes after Scott partnered with social media company Instrumental on development strategy with debut single Dancing On My Own, which has been streamed more than 10 million times and spent six weeks in the UK Top 40. The track has also hit the US and Canadian Top 5 on iTunes.
Scott, who was a finalist in the 2015 series of Britain’s Got Talent, has been part of the Instrumental artist network for six months. With no traditional radio support, Scott and Vector Management worked with Instrumental, who devised a campaign via the use of meticulous analytics and insights in order to drive the launch through socials.
“Calum is the perfect example of a new breed of social music talent,” said Instrumental CEO Conrad Withey. “We first spotted his potential through YouTube data. The organic audience engagement for the video of Dancing On My Own around the world was incredible.”
Partnering with Luke Williams at Vector, Instrumental created a ‘social first’ strategy which has helped create steady and consistent build for Scott, who will now join Sam Smith on the Capitol roster, working with Virgin EMI in the UK.
