Arizona Zervas is making another bid for chart glory with Roxanne.
As festive songs disappear from the singles rundown, the US rapper’s breakout hit has reached a new peak of No.4. Climbing from No.16, Roxanne racked up sales of 42,076 last week (Official Charts Company) – a week-on-week increase of 4.4%.
Following a bidding war, Columbia signed the US rapper in November after he entered official charts internationally without a record deal.
“What Arizona has cultivated on his own with his team is an incredible result, building to a place of hitting No.1 on Spotify globally,” said Olly Rice, Columbia head of marketing. “Our role now is to tell his story to a wider audience.”
Zervas has 28,226,408 monthly listeners on Spotify.
“These numbers are building and it sets the stage perfectly for us to present him as one of 2020’s most exciting artists,” said Rice.
Since the signing, Columbia has taken the single from the UK Top 30 to No.4. Roxanne has sales to date of 289,910, according to the Official Charts Company.
Rice stressed that Zervas has several other songs with significant streaming numbers, including No I In Team, FML and Drinking Problem.
“He’s been building this engaged core audience for several years,” he said. “The fact that plays from the collection are so high across all streaming services shows the level of engagement.”
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