Warner Chappell Music has unveiled a new logo and brand identity.
It marks the beginning of a new era for the publishing company, which recently introduced its leadership duo of co-chair & CEO Guy Moot and co-chair & COO Carianne Marshall.
Warner/Chappell recently moved into a new state-of-the-art US headquarters in downtown Los Angeles’ Arts District.
Former Warner/Chappell CEO/chairman Jon Platt moved to Sony/ATV, where Martin Bandier stepped down as CEO/chairman.
Warner Chappell Music’s new logo marries a crown monogram with human handwriting. The publisher said the design “pays homage to a moment of creative inspiration and to the highly individual, personal art of songwriting”.
In a joint statement, Moot and Marshall said: “We’re thrilled to be opening this new era with a new look that reflects both our heritage and our future. We love our new logo, which is a tribute to our songwriters and the power, emotion, and timelessness of their craft. They’re our constant inspiration, and we’re their devoted partners, collaborators, and crusaders.
“We’re also modernising our name by dropping the slash from Warner/Chappell, which is symbolic of our becoming a more global, connected company. And we’ve put ‘Music’ in the logo. It’s always been part of our name, but we wanted to be clear that it’s our reason for being.”
I hope our new branding reminds everyone that we’re at the creative heart of today’s music business
Mike Smith
Mike Smith, Warner/Chappell UK MD, added: “We’re really excited about this new era in the history of Warner Chappell Music, a company that’s supported creative geniuses from Noel Coward to Stormzy. I hope our new branding reminds everyone that we’re at the creative heart of today’s music business.”
It is the first rebrand since Warner/Chappell was formed when Warner Bros. Music acquired Chappell in 1987, and the Warner Bros. logo was adopted for the launch of the newly combined company.
The new Warner Chappell Music brand identity and logo were developed in partnership with Emily Oberman and her team at the Pentagram design studio.
The music publisher saw revenues drop in Warner Music Group's Q2 results last week.
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