Round's Will Franklin on how TikTok and Meta are redefining live music event marketing

Since launching in 2019, Round’s proprietary technology has delivered more than one billion engagements across TikTok, Meta platforms and YouTube for artists such as Alicia Keys, Beyoncé, Olivia Rodrigo, Stormzy, Calvin Harris and Ed Sheeran. 

The company also has a track record of creating viral campaigns for international music and entertainment companies, including Sony Music Latin, Atlantic Records and Warner Records, as well as UK festivals and events such as Boiler Room, Broadwick Live and Lost Village.

Following the ...

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