Much has happened across the music business globally since the first UK lockdown back in March 2020. I’ve written about many of the core issues, challenges and innovations here in my columns over the past 12 months, but as the entire world moved activities online this past year I wanted to share a few challenges and innovations that I believe will impact the music industry marketing and advertising landscape in 2021 and beyond.

Firstly, we can’t look at the year ...