Universal Music Group and iHeartMedia reveal virtual reality-focused partnership
Universal Music Group (UMG) and iHeartMedia have entered a partnership focused around virtual reality (VR) that will enable the companies to connect artists, music fans and brands and sponsors in a series of immersive entertainment experiences.
The announcement was made at CES 2016 in Las Vegas by Lucian Grainge, chairman and CEO of UMG, and Bob Pittman, chairman and CEO of iHeartMedia.
The companies plan to create immersive VR performances and experiences accessible to US audiences for the ...
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