At some point in life, everyone thinks they’ve outgrown Santa, and this year’s Christmas ad from McDonald’s brings that struggle to life, as a boy fights off his inner child to ignore his mum’s festive cheer. 

The soundtrack to agency Leo Burnett’s latest #ReindeerReady campaign for McDonald’s comes from Polydor prospect Becky Hill, who makes an about turn from her customary floorfillers to deliver an emotional cover of Alphaville’s Forever Young, with 10p from every download going to FareShare ...