"I try and work on instinct; a sort of collective instinct that XL has developed by being a close-knit team. The things other people think you should be doing are irrelevant. The rules, as much as people think there are rules, are nonsense."
Back before the internet; before Google, social media strategies and TV talent judges with big red buttons, there was the rave scene. It was disruptive, energised and brimful of disdain for the worst of popular culture. ...
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