Chinese TV producer and content distributor IPCN has struck a deal to live stream the NME Awards 2016 in China for the first time.

The annual ceremony, taking place later today at O2 Academy Brixton, London, will include Coldplay and Bring Me the Horizon, amongst others, performing live on stage and will also feature Yoko Ono appearing in person to collect The Inspiration Award.

Blink TV will produce the live broadcast which will be streamed via LeMusic, one of the ...