The coming together of music and brands continues to be a hot topic for the music industry - and it's never more lucrative than with the world's most premium companies.
Iain Watt is the MD of Machine Management, which counts the likes of Mika, Clean Bandit and Friendly Fires on its books. The firm recently branched out into brand consultancy, working with luxury brands to help them work out how to place music at the centre of their marketing ...
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