When consumers download a song from the new album via a P2P network, an interactive window appears on their computer with a video message from the band speaking directly to the consumer, telling them about the new album, the band's latest news, the forthcoming Marillion tour and all the products available at marillion.com.

They can then listen to the track and have the option to join the email mailing list, allowing access to a DRM-free version of the track.

Marillion's ...