The next-generation player will offer users a continuous stream of artist images, music videos and other types of rich media of the artist being played, with the intention of creating "a multisensory experience way beyond any traditional online music streaming service".

In addition, users can now create multi-genre stations by mixing music tags such as "soundtrack" or "female" to fine-tune their music channel.

The new music player also provides advertisers and sponsors with visual branding opportunities to reach Last.fm's audience ...