The temporary retail space will see a whole floor of the Clarks store in London's Piccadilly taken over with the new positioning, as the venue plays host to a series of "guerrilla activities," including live music events, over the course of a week in February.

A number of the live acts performing are bands that have been mentored by The Strummerville Foundation, a charity set up in memory of Joe Strummer to encourage new music creation. Clarks will donate £2 ...