The company has already built apps for clients including Warner Music Group, Interscope Records, Island Def Jam, EMI, Madison Square Garden and Ticketmaster.

In a statement, XIX Entertainment said, "The move is the first step in the building of XIX Digital, a dedicated digital resource that will focus on the growing area of talent-to-fan interaction in the online and mobile space."

The press release adds that BlueHaze founder Mark Shedletsky will join XIX Entertainment as head of digital.

The terms ...