Estimated figures have revealed that MDNA has sold 420,000 copies, in its three weeks.
The related album coupons, for both digital and physical product, were given away with each of the 600,000 which suggests that 180,000 of those ticket holders did not take up the offer of receiving the artist's latest LP.
A source told Forbes.com: "[The gig ticket purchasers] come to a Madonna show to hear her do the old hits like Material Girl or Like a Virgin."
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