Labels and publishers have spoken about the “significant” impact from the wave of sync-friendly hit TV shows currently airing.
As well as ITV2 reality show Love Island, dramas such as Killing Eve, The Handmaid’s Tale and Big Little Lies are providing a high-profile media platform.
“They’re extremely significant, we’re in a golden age of television,” said Rich Robinson, EVP, sync and creative services, Warner Chappell Music.
“Those key moments where music is integral really cut through, that’s arguably why [TV ...
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