Sync Story: VanMoof/Lyra

Ben Homewood

We could all do with an injection of positivity at the moment, so VanMoof’s vision of a world without pollution is likely to strike a chord.

The electric bike manufacturer’s new Ride The Future campaign features futuristic images of traffic jams reflected in the chrome of a car, which eventually melts away to reveal a bicycle. The theme carries through to the music, which is a cover of Jackie Lomax’s 1969 track New Day by rising Irish singer Lyra.

Imogen ...

Login to access this article

To access this article you need to be a subscriber. If you are a subscriber login below.

Subscribe

If you have previously taken a trial you will need to subscribe to access this article.

Subscribe Now
subscribe link free-trial link

follow us...