Bauer Media has named Nadia Holmes as its new head of digital audio.
Holmes will lead the company’s digital audio proposition across its multi-platform portfolio of media brands.
As the latest RAJAR figures revealed, Bauer Media continues to dominate the industry in digital listening with 56.1% of all Bauer Media stations consumed via a digital device (compared to the industry average of 45.5%).
Holmes was promoted from agency group director, digital, and has spent her time at Bauer Media developing audio advertising platform InStream. She has also represented Bauer Media on the IAB Audio Council.
Bauer Media extended InStream from Absolute Radio across its KISS, Planet Rock, Kerrang! and heat radio brands earlier this year.
Holmes will start the new role immediately and will report into Vicky Foster, commercial director of digital.
“Bauer Media is the number one digital commercial radio operator and, having been with us for five years, Nadia is instrumental to this continued success," said Foster. "She brings a wealth of knowledge to the new role and her passion for digital audio is second to none. This is a well-deserved promotion.”
“I’m proud of what we’ve achieved in the digital audio space over the last year, including our developments on InStream and I’m looking forward to bringing my experience to the new role to help lead Bauer Media’s digital audio proposition in 2017,” added Holmes.
By Ewan Wilkie
