PR specialist Karen McNamara has launched a new full service agency, Mara Publicity for the music, entertainment, travel and lifestyle industries. Mara Publicity is already working on a number of tours with AEG Presents including Bryan Adams, Bush and The Strypes, plus award-winning radio brand Jack fm and clients in the travel sector, including music industry favourite, The Sanctum Hotel on its global expansion with Karma Group.

McNamara has more than a decade of experience in publicity, with the former LD Communications account director and Taylor Herring PR manager’s clients including The Rolling Stones, Roger Waters, Download Festival, Hard Rock Calling, Sony Music, NME Awards Tour, Britain’s Next Top Model and Keeping Up With The Kardashians.

Speaking about the venture, McNamara said: “I wanted to create a full service company specialising in broadcast, digital and print PR, that also has the capacity to incorporate a spectrum of contemporary services such as influencer engagement to help maximise the value of certain campaigns.”

She added: “We’re straight-talking, forward-thinking and creative. There’s no one-size fits all approach – we listen, ask the right questions and devise custom campaigns that get results. We’re off to a great start working with a roster of fantastic clients and there are big things in the pipeline.”

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