Big country: CMAs and BBC target 'passionate UK fans'
Country Music Association CEO Sarah Trahern has told Music Week that BBC coverage of the CMA Awards is a showcase for “extraordinary talent”.
The 53rd edition is staged at Bridgestone Arena in Nashville on November 13.
The ceremony will feature performances by presenters Carrie Underwood, Dolly Parton and Reba McEntire, as well as Maren Morris, Garth Brooks and Kelsea Ballerini.
“Through CMA’s long-standing partnership with BBC TV and radio, we’ve been able to garner unparalleled support for country music,” said ...
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