Sydney's Allphones Arena will now be known as Qudos Bank Arena after securing a new naming rights agreement. 

The long-term arrangement was negotiated by the Australian AEG Global Partnerships and AEG Ogden teams, in conjunction with their colleagues in London and Los Angeles.

“It is a brand that is very customer focused and its strong client ethos fits hand in glove with our philosophy in the entertainment business,” says the AEG-run venue's general manager Steve Hevern. “In addition, Qudos Bank ...