Booking agency Paradigm has appointed Lori Feldman as chief marketing officer.
Feldman (pictured) brings more than 25 years of strategic marketing experience and was most recently Warner Records' EVP of strategic marketing. In her newly created role, Feldman will lead brand partnerships and marketing efforts for clients in the music area and will focus on enhanced brand and partnership opportunities for the agency's talent and literary clients.
"The appointment of Lori as our CMO underscores our commitment to expanding our already successful branding and marketing groups," said Sam Gores, Paradigm chairman and CEO. "She is an innovative thinker with vast experience working with artists and brands to create cultural moments that resonate around the world. Her global approach makes her the perfect person to expand our marketing and branding competencies and build on our commitment to artists and the art they create."
Feldman, who starts on September 9, joins the agency's senior management team and will be based in the New York office.
"Paradigm has one of the best reputations in the industry for putting clients at the center of their business. I'm thrilled to get to work with all of my Paradigm colleagues and their exceptionally talented television, film, theatre and music clients," added Feldman. "Paradigm has given me an incredible opportunity to be a driving force in growing the Paradigm branding and marketing platform, and I can't wait to get started."
Last month, the UK's Coda Agency merged into Paradigm following a five-year partnership.
