MTV and Aloft Hotels have announced a partnership to create three new and exclusive MTV Live at Aloft Hotels music events featuring breakthrough artists.
The events will take place at Aloft Abu Dhabi on May 20, Aloft London Excel on May 26 and Aloft Munich on June 9. The partnership features two new platforms to support emerging artists: MTV PUSH FUTURES Live at Aloft Hotels and Club MTV Live at Aloft Hotels.
“We are delighted to be partnering with Aloft Hotels whose vision of providing exciting and entertaining experiences to young fans is directly aligned to ours, through championing emerging talent and giving them a platform” said Lee Sears, VP of Viacom Velocity International.
“MTV’s expertise lies in working with the hottest new talent, delivering live, unique music experiences for our fans and telling stories in a compelling and exciting way to our highly engaged and hyper-connected audiences. By working with targeted social influencers and leveraging our hugely popular social media platforms, we at Velocity International are able to deliver a seamless commercial campaign for our partner Aloft and a fantastic experience for music fans across both brands on all their favourite social channels."
In London and Munich, MTV PUSH FUTURES Live at Aloft Hotels will feature acoustic performances from breakthrough stars Anne-Marie (Aloft London Excel) and Max Giesinger (Aloft Munich). Both intimate performances will take place at Aloft Hotels' W XYZ bar, for approximately 150 invited music fans and competition winners. Club MTV Live at Aloft Hotels will take place at Aloft Abu Dhabi’s rooftop and will feature a 60-minute DJ set from Jonas Blue, to an audience of around 2,000 fans.
