Promoter Laura Davidson has become Jim King's first senior appointment following the creation of the AEG Presents European Festivals division.

Previously based in the AEG/Goldenvoice London office, Davidson will become head of artist bookings, responsible for the All Points East festival in Victoria Park. She will also support King across all existing AEG festivals and future developments in the area.

Laura will be an integral part of the team

Jim King

AEG Presents

King, who was recently appointed CEO of the newly-created festivals division, said: "Laura will be an integral part of the team and I couldn't be happier that she has joined us. She is one of the most passionate music fans that I have ever met and has proven herself to be expertly skilled in the role of originating and curating incredible festival line ups."

Davidson added: “I’m excited to be joining this new division at AEG. I was very proud to have been part of the team that launched a brand new festival with All Points East. I’m looking forward to an even better 2020 in Victoria Park as well as working with Jim across all of AEG's festivals.”