The Isle Of Wight Festival app was downloaded 11,000 times in just the first day of its 2016 event, with over 17,000 users downloading it over the whole weekend.

The white label SecondScreen app offered users exclusive backstage photos, video and news. The technology allows clients to incorporate everything from photo and video sharing, to ticket and merchandising purchase through to custom line-ups and tour dates with independent newsfeeds for optimum content sharing. 

London start-up SecondScreen, founded by 22-year-old Niall Green and music agent Solomon Parker, has also worked with the likes of Sound City and Anastacia. Each app is bespoke and custom-built.

John Giddings, founder of The Isle of Wight Festival, said: "Launching a brand new app for 2016 was a big undertaking for all involved, but SecondScreen provided us with a brilliantly customised platform to inform our users, as well as a whole new channel to engage them with.

"One in four Isle Of Wight Festival attendees downloaded the app over the weekend and being able to target almost 20,000 registered users directly via their mobile phone has proved to be an invaluable resource - which we look forward to building on for 2017.”

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