UTA has signed entrepreneur, Grammy award-winning music producer and art collector Swizz Beatz (real name Kasseem Dean) for representation in all areas.
The announcement follows the success of Dreamweavers, the group exhibition which Swizz co-presented with UTA Artist Space earlier this year and which generated 1.2 billion media impressions and attracted thousands of visitors. Swizz Beatz has sold over 350 million records domestically and produced hits for Jay-Z, Nas, DMX and more.
Speaking about the deal, Jeremy Zimmer, UTA’s CEO, said: “Swizz has an intuitive understanding of the cultural landscape and is a true creative pioneer across the intersection of art, music and business. He was the driving force behind the success of our Dreamweaversexhibition and we look forward to working together to bring more innovative projects to life.”
Swizz Beatz added: “I am excited to continue creating history with the UTA team! What we did with Dreamweaverswas just a peek into where we want to go with the creativity. ‘Let the creatives create’ is the cornerstone of what myself and The Dean Collection are built on, and with UTA as my partner I know my wings will span even further to do just that...CREATE!”
Swizz co-founded The Dean Collection with his wife, Grammy award-winning musician Alicia Keys, in 2015. The collection includes over 1,000 works from rising and established contemporary artists. The Dean Collection also hosts the No Commission Art Fair, which has taken place in locations across the globe.
He will continue to be managed by Monique Blake of Swizz Beatz Productions.
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