Ticketing platform Eventbrite and concert discovery app Bandsintown have announced details of a new partnership.
The first phase of the initiative integrates Bandsintown Promoter, which allows Eventbrite organisers to reach new fans via advertising within its service, while the second is focused on consumers, allowing Bandsintown users to buy gig tickets via Eventbrite without leaving the platform.
Phase one, which is now live, equips venues, promoters, and festivals with the ability to reach fans of artists performing at their shows, in specified locations, via Bandsintown concert email alerts.
The second phase launches next year, and will mark the first time show tickets will appear within the Bandsintown app as a barcode for simple scan entry.
The partnership extends Eventbrite’s distributed commerce strategy, which launched earlier this year with the facility to buy tickets via Facebook.
Eventbrite CEO and co-founder Julia Hartz said: “Concerts and live music experiences have always been an incredibly important part of Eventbrite, and this new partnership with Bandsintown provides our organisers with a super-targeted, direct connection to the most passionate of music fans. We’re proud to continue innovating with a best-in-class music partner to create exciting new products that ultimately get more concert-goers to the shows they love.”
Fabrice Sergent, managing partner, Bandsintown added: “Over 50% of our concert-goers frequently go to see artists they had never heard of before they discovered them on Bandsintown. This makes Bandsintown a fertile discovery ground for Eventbrite’s event creators.”
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