The European Talent Exchange Programme (ETEP) has been credited with boosting Norwegian singer Aurora’s bookings across the continent.
The 20-year-old songwriter has 12 confirmed European festival slots so far this year, making her the top-scoring act under the scheme ahead of Blossoms on 11.
ETEP is an initiative of annual showcase and conference Eurosonic Noorderslag, set up to help emerging artists perform at festivals overseas.
“The programme has been a great help to Aurora’s bookings over the last 12 months,” said her agent Oliver Ward, who jointly represents the singer with Natasha Bent at UTA. “Aurora played four fantastic shows at Eurosonic Noorderslag 2015 and 2016,” he added. “From these showcase slots, we received a large number of bookings from related festivals.
Thanks to this exposure, ETEP helped us book Aurora at the highest level across Europe.”
Aurora is due to perform at festivals including Lollapalooza Berlin, Roskilde in Denmark and Belgium’s Rock Werchter.
The latest ETEP results show 301 shows by 122 artists from 27 European countries in 2016. A total of 2,690 shows by 972 acts from 30 countries have taken place at the 100 ETEP festivals since the initiative’s launch in 2003.
Artists to have benefited include Years & Years, Hozier and Jake Bugg.
