Adele’s The Finale concerts will be the biggest in Wembley Stadium’s history, with almost 100,000 fans a night set to flock to this week’s four shows.
The in-the-round format employed for the Wembley shows mean the venue will be configured to accommodate 98,000 each night, breaking the existing record of 92,000 set by U2’s 360° tour in 2009. The new stadium opened in 2007.
“We’re going to have more people in Wembley than ever before,” Lucy Dickins, of promoter ITB, told Music Week. “It will break all records and will be the biggest show of my entire career. I’ll probably never do this again - I don’t see that anyone ever will.”
The dates, which will take place a few miles from Tottenham, where the singer grew up, are set to the first stadium concerts to be promoted by ITB and represent a milestone for Dickins, Adele’s booking agent for the past 12 years.
“I started working with Adele when she was 17 and she has raised her game all the way along,” said Dickins, whose brother Jonathan is the star’s manager. “It’s an incredibly proud moment.”
The dates, from June 28-29 and July 1-2, mark the conclusion of the singer’s first world tour, which will have seen her play to more than two million people across Europe, America, Australia and New Zealand.
“It's been incredible, it really has,” added Dickins. “She did eight O2s last year, which was an incredible achievement but for an artist of her profile, actually, eight O2s are nothing. There are a lot of people out there that she couldn't get to play to and she cares massively about her fans.
“We could only get those four dates [at Wembley] - there were no other dates available - so I just took it to her and said, Wouldn't this be an amazing way to end the campaign? And it's iconic; it's the only place she would've played really.”
