Elsa Vivero has been promoted to EVP of global digital account management at WEA, the global artist and label services division of Warner Music Group. She reports to WEA president Tony Harlow and is based in New York. 

Vivero and her team will continue to work closely with digital partners on collaborative campaigns, editorial opportunities and strategic planning for artists and labels.

“Elsa’s wide-ranging expertise, and the meaningful relationships she’s cultivated in her decades with WEA, will be key in continuing to expand our global presence,” said Harlow. “A huge congratulation on a well-deserved appointment.”

“I’m grateful for the support of Tony and the entire WMG family in what we’ve already achieved together,” said Vivero. “As we continue to focus on representation in the digital space, I’m looking forward to advancing other areas of the business such as content protection and ad sales, as well as supporting new commercial partnerships.” 

Vivero is being promoted from SVP, global digital account management at WEA. Prior to that, she served as VP of digital & revenue development. She previously held sales and marketing positions at Maverick Records, PolyGram, and Warner Music Latina.

In other appointment news within Warner Music Group, Ben Vaughn has been named CEO of Warner/Chappell’s Nashville division.

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