Warner Music Australia and Inertia Music have announced a new partnership to distribute music physically within their market.
From October 1 the new venture, which will be called the Music Distribution Coalition (MDC), will oversee the entire physical distribution and supply chain management for the major label and the Australian independent distributor and label services company, which recently became part of the PIAS group.
“This new arrangement enables us to continue providing our dedicated service for physical retailers in a more efficient way, while our internal resources will be focused on creating even more innovative campaigns for our amazing artists,” explained Warner Music Australia president Niko Nordström of the new set-up.
Inertia Music’s CEO Colin Daniels added that the MDC would allow his company to “rapidly increase the service offering to match the needs of the evolving retail market.”
The new partnership will run alongside Inertia Music’s existing physical product activities – which has seen them provides sales and distribution services in Australia for Beggars Group, Elefant Traks, Flightless, Kobalt and Stop Start among others – while a joint team from both organisations will oversee the MDC, handling all of Warner Music Australia’s physical repertoire operations including production, warehousing, distribution, shipping, shared retail sales and customer service.
Earlier this year, Warner Music Australia appointed music manager Scott Maclachlan as their new SVP of A&R.
By Paul Stokes
