Universal Music Group has appointed Tuhin Roy to the newly created position of VP new digital business.
Roy will identify and work closely with start-ups in the ‘early-stage digital media sector’, helping develop strategic new digital business partnerships. He will be based at UMG’s global headquarters in Santa Monica and report to Michael Nash, EVP digital strategy.
Nash said, “Tuhin brings an entrepreneurial orientation and an incredible wealth of experience to this role. I’m confident his deep knowledge of the start-up environment and investment community dynamics will magnify UMG’s efforts to cultivate the digital ecosystem, promote innovation and establish new revenue streams.”
“Universal Music’s amazing track record of empowering entrepreneurs and embracing digital innovation, from early-stage start-ups to industry-leading companies, has enabled the music industry’s return to growth,” Roy added. “I’m thrilled to join Michael Nash’s incredible team and I’m looking forward to advancing UMG’s mission of working with entrepreneurs to develop exciting new digital services for music fans and artists around the world.”
Roy brings over 20 years of experience to the role. In 2003, Roy founded the Digital Rights Agency, a digital music and TV content aggregation company that he merged with The Orchard. He has also served as an adviser to SXSW On, 8tracks and MediaLink.
More recently, he co-founded Fanzy, a digital platform that enabled 25,000 brands and artists to reward fans on social media platforms.
