Newly-promoted Virgin Records GM Michael Rivalland has said that he wants to “expand on the culture” at the label.

Music Week can reveal that Rivalland (pictured) has been upped from marketing director to head up the label operation within Virgin EMI.

“To be able to excel and achieve excellence in different lanes is what we want to do,” said Rivalland. “It’s about being able to be diverse and expand on the culture that we’ve created.”

“That is the ...