The Orchard has appointed Jessica Phelps as general manager of its Nashville business.

Phelps will lead strategy, development, label management and marketing for Orchard artists and labels, while maintaining relationships with accounts and clients and signing new talent.

Phelps has already had a spell at The Orchard as director of retail marketing and will report to COO Colleen Theis in her new role.

Theis said: “We’re super proud to welcome Jess back to The Orchard family. She is a highly experienced executive with a strong network, a strategic vision and a clear understanding of where the industry is headed. As an established and respected member of Nashville’s independent music community, she will be a force for our labels and artists." 

Phelps added: “The Orchard is home to so many amazing labels and artists; it’s an honor to rejoin the company. I look forward to working with their impressive staff and roster, and helping grow The Orchard’s relationships with Nashville’s creative community.”

Phelps arrives from Q Prime Management, where she served as head of sales in the label services department. Previously, Phelps worked as sales director at Mom+Pop and in Lagardère SCA's mobile division.

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