Universal Music Group has hired Mike Biggane from Spotify to the newly-created role of EVP of music strategies and tactics.
Biggane (pictured), who most recently served as Spotify’s global head of curation, will work closely with UMG’s data analytics, marketing, creative and insights teams to advance the success of the company’s global artist releases.
Mike brings the skills and vision that will help accelerate our artists' careers
Sir Lucian Grainge
Universal Music Group
Taking up his role on September 13, Biggane will be based in UMG’s headquarters in Santa Monica. He will report to the company’s chairman and CEO Sir Lucian Grainge, who said: “Mike brings the skills and vision that will help accelerate our artists’ careers. I’m so pleased to welcome him to UMG, where he is joining a future-focused team that is providing artists around the world with new opportunities for enduring global success.”
“I'm so excited to work with the incredible amount of talent that resides within Universal Music,” said Biggane. “I've been watching as a fan from afar as many of my favourite artists and songs have come from the UMG family and become international success stories. I can't wait to do my part and contribute to the world-class legacy that has made UMG the most desired destination for artists, while continuing to set the tone as the biggest music company in the world.’
Biggane joined Spotify in 2014, helping to develop and build New Music Fridays and Today’s Top Hits into two of streaming service’s biggest playlists and led a team responsible for creating the curation strategy for the company’s global playlist ecosystem.
Prior to Spotify, Biggane served as director of operations at HitPredictor, a predictive song research and music testing company, where he developed techniques and strategies that leverage data to predict a song’s future performance.
PHOTO: Angela Peterman
