Technology and services company for rightsholders FUGA and Better Noise (formerly Eleven Seven Label Group) have confirmed they will be fully integrating their marketing and distribution activities for a strategic global approach. It comes after five years of operating under a basic label software fulfilment agreement.
An official press release stated that te partnership will enables the New York-based artist development company to “realise full supply chain independence.”
The move will see Better Noise and FUGA fully partner across DSP marketing and distribution enabling releases to be serviced maximising each party’s strengths, whether by DSP, territory or genre. The arrangement will also enable Better Noise to tailor their DSP deal approach as required.
Better Noise founder and CEO, Allen Kovac, said: “Over the last three years we have been averaging growth of 50 percent per year. Our marketing strategy with FUGA allows for our offices around the world to increase independent market share with Merlin while having a more robust direct relationship with our partners at the streaming services.”
FUGA CEO, Pieter van Rijn, added: “Allen has always been a pioneer in his ability to reimagine the status quo and our strengthened partnership with Better Noise is testament to that. FUGA is in a strong position to provide Better Noise with the tools and services to seize global opportunities in a way that works best for them. It’s been a privilege working with Allen and his team during the days of Eleven Seven and we’re pleased to be working with them more closely now as they embark on their new venture as Better Noise Music.”
In addition to the extensive rebranding, Better Noise new signings include Five Finger Death Punch, The Hu, Awolnation and Atlas Genius.
