Island Records president Darcus Beese has described U2 as the “premier global rock band” as they return with a more traditional album campaign for Songs Of Experience.

Released on Friday (December 1), U2’s 14th album is in marked contrast to the 2014 companion record Songs Of Innocence, which was made available in partnership with Apple via iTunes at no cost to consumers.

“We’ve been working towards this release for probably the last 18 months,” Island MD Jon Turner told Music ...