Australian rock record label UNFD is ramping up its activities in the UK market, having bolstered its infrastructure to better support its artists on British soil and across Europe.

A powerhouse in the Australian rock market, UNFD assembled a UK team last year in order to maximise its presence across the territory. Now, with former Rock Sound editor Ben Patashnik heading up label and management operations in the UK and Europe, the label is ready to make its presence felt.