My name is Oliver. I look after music.”

Oliver Schusser, VP of Apple Music and International Content, stands in an airy, old-Mac-white presentation suite at Apple’s UK HQ, five minutes from Oxford Circus in central London. The German exec is a music industry lifer, and has flown in from Los Angeles to present a portfolio of new features coming soon to Apple Music.

It’s a hearts and minds mission, with Schusser accompanied by SVP of internet software and services Eddy ...