In 1994, NME journalist Simon Williams set up Fierce Panda to release a one-off EP documenting the New Wave Of New Wave. Twenty five years later, the label’s still here and has provided an early home for everyone from Keane to Coldplay. Here, he shares some of the knowledge he’s acquired over the years…

I didn’t expect Fierce Panda to last 25 years…

“We didn’t think it was going to last 25 days! But releasing records is an addiction, like ...