ICM Partners’ head of international Matt Bates has predicted the return of live music will herald a cultural revolution over the next decade as the world recovers from the pandemic.
The London-based agent, whose roster includes acts such as The 1975, Wolf Alice, Tom Grennan, Pale Waves, Madison Beer, Two Door Cinema Club, Alt-J and Beabadoobee, said a year without touring had revitalised the public’s thirst for events.
“In the next 10 years, we’re going to see a ...
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