Bill Gates was famously once quoted as saying, “If I was down to my last dollar, I would spend it on public relations.” Whether the Microsoft chairman ever uttered those words is a matter of dispute, but the sentiment rings true: disregard the importance of good PR at your peril.

In a world as competitive and congested as the music industry, the ability to deliver clever, creative promo campaigns with global reach is invaluable in cutting through the noise, raising ...