There’s a reason why we put the East London Arts & Music academy (ELAM) in Tower Hamlets,” says co-founder, governor and one half of Chase & Status, Will Kennard.

“It has the highest level of child poverty in the country. If we ever looked at the cohort of young people and it didn’t reflect the area we were in, the amount of cultural diversity, and the social backgrounds of where the young people came from, then something would have gone ...