Fresh from a big win in the uber-competitive Label/Artist Services category at the Music Week Awards in May, AWAL is riding high, with campaigns for CMAT, Djo, Jungle, Little Simz, Laufey and more turning heads – and doing huge numbers – around the world. To share the secrets behind their success, Music Week meets UK MD Matt Riley and SVPs Victoria Needs and Sam Potts…

Words: James Hanley    Photos: Kyla Gordon-Miller

In the arms race to target superfans, AWAL ...