Mark Mitchell’s Parlophone evolution started to take shape last week with the recruitment of new marketing director (and old Atlantic colleague) Jack Melhuish. Here, the reunited pair talk exclusively to Music Week about their vision for the label’s future…

Four years ago, Mark Mitchell and Jack Melhuish were working together. Melhuish was marketing director and Mitchell general manager at Atlantic Records as they played their part in the release of Ed Sheeran’s sophomore album, X. It’s fair to say that ...